Lotus HR was a new venture, evolved from Lotus Training Consultancy established since 1995, providing high quality virtual HR services to small and medium sized enterprises. In February 2011, the company director, Dr Yvonne Foster approached FactorEstudio to produce their launch materials.
• To produce a series of marketing materials in line with the Lotus HR identity and their website which was already in development
• To develop the theme ‘HR solutions for every colour of HR problem’.
• To design with the emphasis on leadership and learning but without stereotypical people images
A range of printed materials were produced, featuring multi coloured origami birds to represent ‘HR solutions for every colour of HR problem’ - some with a clear leader in front and all with multiple followers to symbolise the diversity of HR problems and their solutions. This was also complimented by email newsletters designed with the same theme to reinforce their client communications.